HeatMap Inc. is a high-growth, private software-as-a-service technology company specializing in revenue-driven website analytics and conversion rate optimization. Founded to solve the visibility gaps found in legacy conversion tracking, the company provides e-commerce merchants with a real-time data environment that ties visual visitor behavior directly to financial transactions.
Optimization capabilities are anchored by heatmapAI, which is an on-site intelligence engine that attributes exact dollar amounts to individual webpage elements. By integrating session recordings, conversion funnels, and click maps into a unified, machine-learning ecosystem, HeatMap Inc. eliminates the guesswork from digital marketing, allowing direct-to-consumer brands to increase their average order value.
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PowerOne acted as Lead Investor in connection with this financing
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PowerOne provides early stage capital and advisory services to emerging growth companies. Since inception in 2003, PowerOne has assisted private and public companies across an array of sectors globally.
PowerOne is an Exempt Market Dealer and is registered in Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, Nova Scotia and Quebec.
